Paul Steckler
Thinking about what’s next; ready to build something wonderful again. Reading a lot. Writing less than I’d like. Trying to get outside more. The usual.
Car dealerships are a good corollary: while most cars are still getting purchased at the dealership, the level of homework a customer has done before showing up is markedly different
Next Wave of Fitness Brands — The Time Has Come
Jason Jacobs
152
Somewhat poor analogy as car dealerships are protected by legislation; you *can’t* buy a new car somewhere else.
The bigger point that consumers are more educated and perhaps shopping more online as a primary mechanism stands.
