The Power bank sharing industry — How to enter the market: Do it yourself, white label or franchise?

People today value ownership less than they used to and the sharing economy is becoming stronger each year. According to PwC, the sharing economy is projected to grow to $335 billion by 2025, with globalization and urbanization being the most important drivers of this growth. They’re also the biggest drivers of the popularity and growth of the power bank sharing market.

There are three ways to enter the power bank sharing market:

Do it all by yourself; reaching out to producers and building your power bank sharing business from scratch. This means investing in and developing charging stations, power banks, software for the charging stations, a mobile app for users and backend for admin and operations.

Buy a ready-made solution from a white label company that provides a package with hardware and software.

A third way, which has gotten more and more realistic when the already existing companies are getting more mature is to franchise.

When a lot of new players are trying to enter a market space, doing it from scratch or buying a white label solution might not be enough to get the start you need to be able to compete. Investing in developing your own plattform is a costly and time consuming endeavor. Starting with a white label solution where you can stick a logo to an existing platform and station gives you a start on entering the business, but that’s where they leave you. When they have provided you with the system they’re done. This is the point where a serious franchise collaboration really starts.

A franchise model provides everything a white-label solution does, plus the knowledge and know-how of failures and success and the drive to make your business successful and most importantly the will to develop and improve.

If we use Brick as an example, we have developed our own software, app and tools for sales, statistics and operations specially for the power sharing market and to be scalable without losing quality and functionality. Where a white label solution provides a rigid package Brick is constantly improving and adding new features every month to make sure we stay ahead of industry shifts. Our team has built strategies for sales, marketing, branding, design and operations so you can focus on growing your business. We have already made mistakes so you don’t have to.

The start-up cost of becoming a Brick partner is €4 000. For many, 20 stations and a passive income from their Brick stations is more than enough. To others, it is an opportunity to build a large-scale business without having to add a range of operating costs. You can find more articles about the partnership and Brick here.

See full revenue calculations or go ahead and apply to become a network partner