It cannot be emphasized enough — online, digital records are enduring, permanent, almost imperishable; immortal even — as they can sometimes outlast the entity they document!!
So what exactly is a web strategy? And why do you need one to go online? Why not just make a website, and then a facebook page, and then a twitter account, and some more social media channels and well….start using them? Get…
You’ve decided to get on the web. You know and understand why.
Next comes the what and the how, and you may have a lot of questions on this.