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“What do you want to say?”

“What are your goals?”

“How do you know that is going to drive your business?”

“Who is this helping?”

“What problem are we trying to solve?”

“WHY does this matter?”

Constraints can be helpful. With the need for social distancing these days, I asked myself how I could find community while in (almost) lockdown mode. I decided to join Erika Hall’s “Quarantine Book Club” as a way to stay connected to other humans online and continue to learn in the world of UX. Last night her guest was Kristina Halvorson, author of the well-known book, Content Strategy. …

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(written for DesignLab’s UX Academy)

The Museum of Science and Industry is one of the most interactive and engaging cultural destinations that Chicago has to offer. I spent two years working at MSI as a guest experiences facilitator and often check their website to see what’s new. In my opinion, one of the reasons for MSI’s popularity is its continual focus on improving the visitor’s experience.

With over 35,000 exhibits and 14 acres of grounds, MSI is the largest museum in Chicago. By allowing visitors to plan their trip and purchase exhibit tickets in advance online, visitors save time and money when they arrive at the museum. …

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Steve Williams @

Other than providing a cute header image for this article (so zen!), what does our lemur friend have to do with UX design? To understand further, we will first take a look at some common UX heuristics, followed by an example from a language learning site,


Usability deal with ease of use of an interface. With a video game controller for example, at its most basic level, it lets a user provide input for a video game. Its usability, however, deals with the question, “How easy is it to use?”

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Xbox 360 controller — easy to use, or no?

Usability is a broad concept to measure. Thankfully, we have the five quality components of usability from the Nielsen Norman Group which help us to better assess the usability of a product. …


Bridget Fagan

Interested in creative problem solving and intuitive design.

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