We must be careful to always maintain a distance from other people’s words; let them inspire us but not control us.
The internet shut down. And now?
Alessandro Tinchini

Along with this, I think we must also maintain a great distance from other people’s brands because in this day and age, readers aren’t just looking for what we think — they are also looking for whose narrative we’re pushing as well. Sometimes, the personal brand consumes every word until there is no story and the author looks like they are pandering to a specific niche or faction.

It annoys me beyond reason when people say that we should write for ourselves while also trying to find a specific niche, as if those two things don’t contradict each other. The biggest struggle is trying to keep the story as our own without letting it get ruined by contemporary society, which will always want to categorize us based on our thoughts and opinions.

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