The Rise of Super Apps & its Design Transcendence
“If you toss a stone, it’ll strike a mobile app. If it rebounds, it will strike a soon-to-be Super App. What’s all the buzz about?
Consider an app that allows you to access your bank accounts, make payments, generate personalized payment cards, borrow money, and purchase online, manage your insurance products, monitor everything on your financial dashboard, and more — all in one place!
Isn’t that the height of convenience? Such useful apps are no longer a fantasy.
These SUPER APPS are on their way to radically changing the way we think about accessibility in the tech ecosystem.
TingoPay is one of those applications in Nigeria that is setting the pace for how super apps would create flexibility and convenience in the lifestyle of its users.”
What’s a Super App Anyway?
A Super App is an app that combines several services into a single package. We’ve seen an increasing trend of super-apps all around the world. Several countries have developed their own super app to meet the demands of individuals and enterprises.
The goal of a super app is to be a one-stop shop for a variety of functions and tasks that people need to do on their phones, allowing users to access a range of services from a single app. Super Apps may be thought of as an ecosystem in which a variety of mini apps can be released by third parties or enabled by the user.
The aspect of multi-functionality, comprehensiveness, and data protection distinguishes a Super app from an ordinary app. Furthermore, it is best suited to firms with a huge user base and vast data. Furthermore, providing a variety of services and goods through a single application provides clients with a sense of belonging, ownership, and safety, which substantially improves the customer experience.
There are possible benefits of a powerful app that has recently received a lot of attention.
- Convenience: It lets users access a number of services from a single app rather than switching between various apps to do different tasks. This can be more convenient and efficient for the user.
- Simplified user experience: by offering a single location to manage different activities and services. This is especially handy for folks who are not particularly tech-savvy or prefer a more simplified experience on their phones.
- Real-time communications: Chatbot interactions that provide real-time help, such as upselling, fraud protection, nudges, and suggestions.
- Connectivity: Everything from finance to business to lifestyle and health to government can be accessed with a single app.
- End-to-end services: Providing a wide range of services and functions, making it a one-stop shop for many of the things that users need to accomplish on their phones. This is especially handy for folks who rely on their phones for a variety of tasks and activities.
- Personalization: Offer tailored recommendations and experiences based on the user’s previous activities and preferences. This can make the app more helpful and relevant to the user over time.
Nigeria: A Developing Market
Apps that effortlessly integrate payments, commerce, mobility, and communications all on one platform are in high demand in Nigeria. This has resulted in the creation of several fantastic apps in the Nigerian digital space, such as TingoPay, JumiaPay, Gokada, Tingg, Opay, PalmPay, Ayoba and a few more.
TingoPay is one app that transcends the design pattern uniformity in the Nigerian super-app industry and is projected to have many fascinating features. It appears to be developing at breakneck speed to establish itself as one of the most dominant platforms in the African continent, with significant presence in Nigeria, Ghana, and Malawi.
In Nigeria, TingoPay aims to offer:
- Wallet — Utility Bills — Airtime & Data — Money Transfer
- Loans — Insurance — Pension — Travels (Flight & Hotel Bookings)
- Nwassa (agricultural ecosystem)
- Merchant & POS service
- Debit Cards (VISA)
- Voucher Cards
- Movie & Event (Tickets)
- Chat Options
- and many more…
What is the user experience like with TingoPay?
The process that a user goes through when engaging with a product, in this example, a mobile application, is referred to as the user experience. One of TingoPay’s primary assets is its meticulous design that people appreciate and with which they can easily engage. The TingoPay App provides a unique user experience that supports the positive vision of the app and other products and services with its uniquely built UI and UX features.
The TingoPay application’s user experience.
- Usability: User experience and usability go hand in hand. The design was simple enough for users to feel at ease when exploring the mobile app.
- Simplicity: For a decent user experience, the app was kept basic, with only the required information and features.
- Layout Optimization: Another way to improve the user experience (UX) was to establish an optimized and homogenized application design based on the brand, product, and service.
- Navigation: One of the most essential factors in optimizing the user experience is the ease of navigation. The user’s experience was enhanced by the app’s simple and easy navigation, which allows users to obtain the relevant material they want.
- Speed: the loading speed was good. The faster the app’s content loads, the better the user experience.
- App components: Buttons, calls to action, text, and registration forms are common aspects in practically all apps. There was improvement to the user experience because the buttons were made larger, the words readable, only essential information was entered into the forms, alerts and tool tips of what is happening in the app were provided, and the user was given control over their experience.
The Future of Super Apps in Nigeria
The future of Super Apps is dependent on excellent user experience, functionality, and security. Apart from the previously mentioned features, one of the greatest methods to improve the user experience is to consider the opinions of those who use the app.
Since TingoPay’s release to the market, feedback has been solicited in order to continually enhance the design, usability, navigation, and so on. With all of this in place, Nigeria can raise the bar for the design and user experience of Super-apps.
