Illustration by Remy van der Geer

A story about image, branding and Lady Gaga

Some time ago I worked for a client who wore his beard wild and uncontrolled. The beard was so thick and vulgar that I couldn’t tell if the man was smiling or not. As you might imagine, it was an impressive sight.

I realised that wearing a beard is an absolute statement. You can hide behind the thickness and richness of a beard, but you can also use your facial hair to express yourself in a myriad of ways. Whether it’s a stubbly beard, a goatee, or a so-called Spanish beard, it tells you something about the person in front…

Remy van der Geer

Creative Director at Bril&Baard® // Brand design for the digital era

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