Brilliant Basics is continuing to expand into Europe with the appointment of Ines Feldman-Pach as General Manager DACH, based out of our new Berlin Studio.

Ines is building a team and leading the bb offering across DACH, with an official launch to come…

Ines has been tasked with establishing Brilliant Basics across the region and continuing our business growth in collaboration with Infosys’ regional leadership. Reporting directly into Anand Verma, CEO and Founder of Brilliant Basics, Ines will initially build a specialist team of digital strategists, experience designers, innovators, and emerging technologists. Together they will work across a number of sectors including manufacturing, automotive, life sciences, retail and financial services.

With over 20 years’ experience in building brands and businesses, she has worked for agencies inlcuding I-D Media and Wunderman Interactive. As well as an impressive career in London, Ines Feldman-Pach has also worked for a plethora of agencies in Berlin where she worked on brands such as BMW, Hewlett Packard Enterprise and Siemens.

Brilliant Basics General Manager DACH Ines Feldman-Pach says: “I’m really excited to be joining Brilliant Basics at this time and I’m looking forward to growing the business in Germany and the DACH region. This is a fantastic opportunity to leverage our customer experience, creative and innovation skills in Berlin and beyond. Brilliant Basics’ international mindset and business agility is a great fit for the creative startup spirit you find in Berlin. My top priority is to ensure I take the culture and approach of our established offices to the German and wider DACH market.”

Brilliant Basics CEO and Founder Anand Verma says: “I am delighted to welcome Ines to Brilliant Basics. Germany is the biggest market in Europe for us and with our renewed focus on Digital, I believe Ines’ experience will be invaluable in growing the digital journey in Germany.”

About Brilliant Basics:

Brilliant Basics is Infosys’ customer-centric digital transformation studio, creating digital products and services that make life simply better®

Brilliant Basics was founded in 2012 on the beliefs of achieving brilliance by getting the basics right and the power of digital technology to transform lives. They now employ over 100 strategists, creatives, analysts, technologists, delivery, and client engagement leads — all aligned to one approach and vision.

Their welcoming culture ignites creativity and entrepreneurship, with offices in London, Norwich, Dubai, New York, Vancouver, Amsterdam and Berlin. Key clients include HSBC, Telenet, BASF, BT, AIMIA, BP, Open University, Diageo and GlaxoSmithKline.

About Infosys

Infosys is a global leader in technology services and consulting. We enable clients in 45 countries to create and execute strategies for their digital transformation. From engineering to application development, knowledge management and business process management, we help our clients find the right problems to solve, and to solve these effectively. Our team of 200,000+ innovators, across the globe, is differentiated by the imagination, knowledge and experience, across industries and technologies that we bring to every project we undertake.

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