Brion ErikseninElexiconInnovation challenge #2: Managing exponential complexityThe environment and elements required for launching a new venture described in the my previous “Innovation challenges” article, Creating…Oct 11, 2022Oct 11, 2022
Brion ErikseninElexiconInnovation challenge #1: Creating the future, fastIn my previous two articles, we set the stage to talk about the ways communication is critical to effective innovation. Here, we’ll take a…Sep 30, 2022Sep 30, 2022
Brion ErikseninElexiconInnovation is all about communication“Every meaningful element of human progress has happened only because humans have shared ideas with each other and then collaborated to…Sep 30, 2022Sep 30, 2022
Brion ErikseninElexiconMankind’s most disruptive innovation“Language is arguably the most disruptive innovation in all of evolution.”Sep 30, 2022Sep 30, 2022
Brion EriksenEssential work: Trusted, authentic communicationHealth Beat continue to set the standard for brand journalism with trusted storytelling—when our community needs it most.Jun 24, 2020Jun 24, 2020
Brion EriksenHealth Beat: Professional healthcare brand journalism made for this momentHow being their own publisher helps Spectrum Health tell its story from the “inside out”—and how in 2020 that more important than ever.May 22, 2020May 22, 2020
Brion ErikseninElexicon“I believe this will be our finest hour.”Lessons in leadership, perseverance and improvisation, on the 50th anniversary of the Apollo 13 missionApr 14, 2020Apr 14, 2020
Brion ErikseninElexiconThis is not on any map: A letter from Brion EriksenWe’re all in this together … no matter where “this” is.Apr 9, 2020Apr 9, 2020
Brion ErikseninElexiconThe best of our energies and skills.In these times, JFK’s “go to the moon” speech is inspiring — just be sure to read the entirety of its most quoted sentence.Mar 20, 2020Mar 20, 2020
Brion ErikseninElexiconStarting with “Why”: We Make Things ClearA few years ago I decided that Elexicon needed to re-focus as an agency. I felt like we were drifting a bit, and lacking direction … and…Jun 7, 2019Jun 7, 2019