beverage marketer by day // beverage drinker by night // @CofC alum // former masshole // aspiring morning person
And here’s the hard truth for marketers: clarity trumps creativity. Every time.
…what attracts human attention is change. …if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.
“Many amateur golfers think they need expensive clubs. But it’s the swing that matters, not the club. Give Tiger Woods a set of cheap clubs and he’ll still destroy you.”