Brittni WillisTo Be More Than a LeaderFor Washington State senior Marisa Gonzalez, transferring to Washington State University has meant much more to her than she ever imagined.May 3, 2016May 3, 2016
Brittni WillisImportance of VisualsConsumers see images of advertisements everywhere — scrolling through social media, in television, magazines and billboards. Some of these…Apr 11, 2016Apr 11, 2016
Brittni WillisWhy are Millennials so Hard to Advertise To?As a millennial, I grew up with the traditional television, print and outdoor advertisements. Over the years, technology has grown up with…Mar 8, 2016Mar 8, 2016
Brittni WillisMaking Consumers Relate: A Discussion on Spotlight Story PresentationsThere are many ways for advertisers to get our attention. But, in the end, it comes down to how relatable it will be to the consumer to…Mar 1, 2016Mar 1, 2016
Brittni WillisLululemon — A Company that Truly CaresConnecting a personal story to a brand is a huge seller in marketing strategies today. When I think of Lululemon, I instantly think of a…Feb 22, 2016Feb 22, 2016
Brittni WillisUnderstanding the Impact of Character DevelopmentThough the standard narrative does the job and gets the point across, it does not convey the same message as this story about Frank…Feb 16, 2016Feb 16, 2016
Brittni WillisWill a Narrative Make or Break a Super Bowl Ad?The first commercial that came to mind when I thought of a successful narrative is the Budweiser “Brotherhood” commercial from 2013. This…Feb 9, 2016Feb 9, 2016
Brittni WillisSuccessful Ads Make Us ThinkWhether an advertisement is real or fake, I think that it still has the same outcome as long as it makes the audience think about the…Feb 1, 2016Feb 1, 2016
Brittni WillisStorytelling Hits HomeWhen we are watching movies or reading books there is always that part of the story that hits us — that part where we think about how it is…Jan 26, 2016Jan 26, 2016
Brittni WillisCustomer Service is KeyWhen you are looking at an online shopping service what is most important to you? Is it the quality of the item? Is it a specific brand you…Jan 18, 2016Jan 18, 2016
