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Hard to Replace Hard Work in SEO

Brixwork REM
Oct 5, 2017 · 3 min read

So many SEO companies, so many offers, so many promises, so few spots at the top 10 results on Google — such is the reality of SEO. It’s confusing, it’s daunting. And to make matters more complex, the Google algorithms keep changing, so even industry professionals are always working hard to stay on top of the new standards & strategies.

90% of Real Estate Search Starts Online!

Say No To Black-Hat Techniques

Custom Content is King — Along With A Well-Built Website

Having great content that is easy to navigate, and relevant to visitors, while well-crawled by Google, is the key to a successful, long-term content-driven SEO plan.

Follow the Money Trail (The Motive)

  • Google’s revenue depends on the number of visits & usage of their search engine.
  • To receive so many repeat visits, their search results have to be relevant and useful to human visitors.
  • Short-cut SEO methods (Black-Hat) with no real content to benefit humans can rank high…for a short-term.
  • If humans found more junk results that are ranking high without the justification of useful content, those visitors would not enjoy searching on Google as much as they did before.
  • These are viewed by Google as “bad” results that will NOT help them get repeat visitors — it lowers customer satisfaction for Google visitors!
  • This is bad for Google’s business — their audience may shrink if this keeps up.
  • Google punishes these websites by blacklisting, or demoting them through new & updated algorithms.
  • Google’s results are kept more relevant, that actually deliver content that people are looking for.

This simple exercise to see things from Google’s perspective of what motivates them immediately validates the long-held view that black-hat techniques are something any serious business should stay far away from.

Content Takes Time & Effort

There’s no easy shortcut to great rankings on Google — your website has to portray the value you provide to real humans, and answer questions they may have, and solve problems they may face.

The SEO strategy we’ve kept up for our real estate websites for years remain true to these principles, and we are ramping up efforts to offer even more useful, uniquely written custom content for our agents.

— Written by CEO Jeff Kee

Check out our Instagram, or our Blog, to learn more about us!

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