Meaningful Deep Linking Content for SEO

Brixwork REM
Dec 13, 2017 · 3 min read

Often real estate websites with MLS® Reciprocity (IDX) can contain tens of thousands of listings — meaning that many meaningful listing information pages with geographically relevent keywords.

Getting Google to do a deeper crawl of all these pages is the next part of the challenge. Most real estate websites have links that look like this:

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While this serves as an effective basis for niche-definition as well as a good basis for search engine optimization by generating more sub-pages under a specific city, we went a step further.

We recently upgraded some of our websites to contain more subpages for ALL listing result pages, so that any view contains links to:

  • Listings in all subareas, based on whatever the current search criteria is set to (property type, price range, bed/bath/sqft parameters etc.)
  • Listings by type in different price ranges, based on whatever the current area/city setting is.
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This immediately creates hundreds of newly derived MLS® search pages by combinations of different property types, areas/cities, as well as price ranges (take a look at the )

Visualizing this effect

The diagram below shows how properties that were found in latter pages (pages 2, 3, 10, 20…) are brought up more to the forefront with more sub-pages with much more diverse listing queries.

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Visualizing the effects of deep linking to let more pages become discovered

The Actions & Immediately Measured Results

Day 1:

We submitted the changes on Google Search Console for those city-based MLS® search pages.

Day 2:

We wait — new submissions to Google Search Console are queued & processed incrementally. It is not often immediate.

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Day 3:

Daily page crawl count went from 70~150 ranges, to over 10,000! This means more of the listings are being dug up, contributing to content volume with very relevant listing keywords.

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Almost 12,000+ new pages crawled on day 3

Day 7+: (updated 2017–12–16)

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From 1~3 clicks a day to 7–25 clicks a day

Before: 20~40 impressions a day resulting in 0~4 clicks a day

After: High of 809 impressions and 24 clicks in a day

It’s too soon to calculate the average increase, but the effects are significant and clear — meaningful deep links that make content easier to find also triggers Google to send more traffic to such websites.

to see the index count & traffic grow from this! We will post the data once we have it (Google Search Console has few days’ delay in data sometimes).

Check out our , or our , to learn more about us!

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