Social Media Wish List

5 Things I’d Like to See Social Platforms Do In 2016

Social media and marketing software companies come out of thin air. One minute you’ve never heard of them then next minute you can’t live without them. With that instant popularity it’s often questioned whether they are a fad or not. In addition, the rate of change to the product, the app updates, the new features are introduced at such a speed, that it’s difficult to keep up, even for the avid users (That’s why we all should read Bullet, Brndstr’s weekly newsletter — *shameless plug*).

So with all these changes, surely we are constantly satisfied and couldn’t wish for anymore? Well, call me demanding, or Louis CK would say, ‘Everything Is Amazing and Nobody’s Happy’…

.. but in spite of that, I do have a wish list on how the companies we use the most could improve every so slightly in 2016. Here are 5 things I would like to happen

1. Revenue sharing with users

Have you seen that meme that Facebook is the world’s biggest media platform and it produces no content? That’s true, but people produce the content. Why not give them a share of the profits? I go on about this quite a lot, but wouldn’t it be nice if influencer and content creation was rewarded, in a model like Apple Music do with artists.

2. Twitter Edit Button

Such a simple fix. Facebook have one. Instagram have one. We all need it, it saves face and allows correction of on-the-go typo’s. With so many new features added to Twitter all the time, why has this one taken so long?

3. Platform Integration

I would like to see more collaboration between the big networks. Twitter killed Meerkat by cutting it from its ecosystem in March 2015 — granted they had a reason to as they had a virtually identical product in Periscope — but there is room for more integration in general. For example, Instagram photos appearing on Twitter, or being able to add Facebook contacts as friends on Snapchat.

4. Twitter 10,000

Jack Dorsey received a backlash recently when he said this was happening. The share price fell again. But why? I think it would be a great addition. It doesn’t change the platform — the tweet still appears in short format — it just allows viewers to expand to reach more in Twitter, and users to write more without jumping over to say Medium to write an article, like this for example.

5. If It Ain’t Broken 😒

Many apps that you love using make changes that just aren’t’ the same again. Foursquare / Swarm is one example, I still like Swarm but it’s just not the same now — and they still cap friends at 1,000 — please fix this! LinkedIn also, the recent mobile app update isn’t the same either, so much so that I’m refusing to update my iPad app as I prefer the older version. No need for wholesale changes, just small improvements are fine.

#Rich / MD Dubai

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