Brock DubbelsProtocol Analysis or Phenomenological Interview: quantifying the cognitive path vs, capturing the…The Protocol Analysis method of interview provides structured, clear-cut observations, while the Phenomenological Interview approach offers…Dec 10, 2023Dec 10, 2023
Brock DubbelsContextual Inquiry or Protocol Analysis: A theater of immersion vs a detailed script readingIf we make a comparison of methods, Contextual Inquiry is the immersive theater of user research, drawing the observer directly into the…Dec 8, 2023Dec 8, 2023
Brock DubbelsEthnography and UXHow is ethnography different from other research methods?Nov 30, 2023Nov 30, 2023
Brock DubbelsStory maps to avoid empathy trapsRather than trusting our gut, we can test our ideas. Not doing so is an empathy trap. This happens when we assume we understand what…Aug 16, 2023Aug 16, 2023
Brock DubbelsEmpathy Traps in UX and XDAs a construct, Empathy Traps are characterized by overconfidence in one’s own ideas. It often results in one idea for testing, rather than…Aug 15, 2023Aug 15, 2023
Brock DubbelsDesign Sprints Create Groupthink, Conformity, and Limit InnovationThe problem: Many companies fast-follow brands they admire, quickly adopting the tools and techniques they use without questioning, and…Mar 5, 2022Mar 5, 2022
Brock DubbelsConversational interviews: discovery technique for impact in methodPhilosophy of technique: post-modern Conversational vs traditional ObjectiveMar 5, 2022Mar 5, 2022
Brock DubbelsLet’s build roads, not bias: a bit of my brain on the false antipathy of corporate vs academic…I would like to question how we see ourselves as researchers. It is time we question the bias about industry versus academic researcher.Sep 12, 2021Sep 12, 2021
