How to Manufacture Desire
Nir Eyal
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This is a good summary post for anyone not aware of the habit framework Eyal has presented over the past few years. The only thing missing is a discussion around what types of companies have an opportunity to create user habits. Not every company is in a position to successfully create a habit loop. Yes, there are plenty of “sleepy startups” poised to change the face of an industry, but for companies struggling to create a habit around entering expense reports, they’re going to be swimming upstream. It’s unlikely that users will have the motivation to build a habit around this type of software (more on motivation later). If you have a more functional service that users don’t log into regularly, then your Product team should focus on building a solid user base that regularly “hires” your product for that job.

Read more of my thoughts on creating user habits here: https://medium.com/@brooke.land/shaping-user-habits-to-drive-customer-success-6284107658f5#.nc86p7506