How to Write Marketing Posts That Your Audience Will Actually Read
You have all these great ideas and words just flow from your fingertips to your computer screen. However, what good is it if no one actually reads what you have to say? Your marketing content will be useless if it does not entice your audience.
Writing does not have to be difficult, especially when it comes to blog writing. Here are some tips on how to write a successful marketing blog post:
Structure is Key
While content is vital for any blog, the structure plays a key role in its readability. Writing for online platforms can be tricky. Since there are so many sources out there, you have one shot to reel in your audience.
Considering that online readers tend to scan for important details rather than read word-for-word, your bait better be good. This is why your format and sentence structure can make or break a post.
Creative and captivating headlines are a must. These inform your client on what they are about to read also, it really helps to cut down on missed information and missed opportunities to market.
Use words that trigger a sense of emotion in your headlines. Power words will set the tone and strengthen your writing.
Keep them interested with sub headlines. Sub headlines reinforce the message you are trying to drive, while also highlighting the more informational aspects of your post. It separates the facts from the fluff.
Give our eyes a break, have plenty of white space. Large chunks of text can be monotonous to a reader. Especially, when you haven’t gotten straight to the point and there are a lot of filler words. Finding a balance between your content and white space prevents your client from being overpowered by the heavy text.
In order to do this, break up your content by using lists, bullets, or even info graphics. This way your clients are not bombarded with tons of information and there are visual elements that will resonate with them.
Quality Content Brings in Quality Clientele
You can’t just slap some words on your blog and expect to be a success. Your content needs to demonstrate that you are a great writer and that you know your stuff.
This means providing relevant content, quotations, and links to other sources. Elements that drive the notion that you did your research and you are an expert about what you writing.
Give a Taste, Not a Full Bite
While your mission is to market to your audience, that does not mean you have to give them all the information. Strategizes by breaking the content up into different posts so it’s less to digest.
This way you are leaving your reader wanting more and they will have reason to return. Ending your post with a call to action makes things more interactive while also, allowing you to direct your client thus, giving you more control.
Take Advantage of the Experts
Most successful businesses utilize a company blog to market to their clientele. That does not work very well if no one is reading the marketing content.
Utilizing market consultants and freelance writers are great way to take advantage of those who know how to use marketing tools and language that you may not be privy. These experts help take your business to the next level.
These content coaches specialize in services for search engine optimization that will drive traffic to your blog and boost your client listing.
Blogging is a great way to market to your audience and to built your client list. Gone are the days where it’s just used to vent your teenage angst. Follow these tips and your next post will be read for sure.
A word of advice: If your company does not yet have a blog, it would benefit to do some research and learn about how great of an untapped resource blogging can be. It only takes one blog post to set you up as an industry expert.