I don’t want to be negative, because the article did have some good points about how to prep for your video. But I couldn’t really watch this video for that long because the sound quality was not good. It was so distracting that I couldn’t even get anything out of the visuals. I think that this is a good example of how, especially with a short deadline, DIY’ing everything can actually work against marketing efforts and hurt a brand. So, investment in a professional service can be smarter in the long run.