How a four-week redesign of a single page could get $10.4 million in revenue — My role: User Research Manager Team makeup: Research + Product Management (me), Research Intern, UX Designer, Copywriter, Project Manager, Software Engineers What I did: Established UX Benchmarking to get a baseline usability score across TuftAndNeedle.com, …

A brief critique on a research truism. — Disclaimer: This is an opinion piece and has not been thoroughly cited. However, this does reflect my truth and my perspective as an author. I invite you to do your own unpacking of this subject matter. Research historically hinges on a “passive observer”, which is directly tied to colonization. When…

Redesigning beyond aesthetics to context, utility and speed My role: User Research Team makeup: One project manager, three software engineers, retail stakeholder What I did: Uncovered pain points for retail workers through generative studies, created roadmap of opportunities, evaluative testing The Problem Tuft & Needle is a mattress, bedding and bedroom company…

My role: Support, then Lead Researcher Team makeup: Eric, Chris, Tamar, Aalap, Frank, Janna, Nora, Olesya, Doug. A majority of the team was remote. What I did: Lead and mentored on user research best practices, lead Design Thinking workshops, interaction design Olo’s online food ordering experience serves millions of people…

Making the exhaustive duties for restaurant employees a little faster and easier — My role: User research and design Team makeup: One product manager, four software engineers What I did: Spearheaded user research (quantitative and qualitative), established sprint cadence, defined MVP solution, lead branding workshops, kicked off company design system, reviewed code, evangelized Design Thinking Imagine that a restaurant takes online orders on…

A little delight for a lot of benefit — The Goal Collaborative Fund is an investment fund that focuses on community-bettering startups. They were working with Sesame Street to raise funds for childrens’ literacy. We were hired to create an educational game that could serve a great cause — and have fun doing it. The Solution Playalong is an interactive true/false trivia game…

Where to go from a Concierge MVP — The Goal WageGoal is a web app that alerts you when your bank account is in danger of overdraft. The app lets you withdraw funds from your paycheck before payday to help prevent the overdraft. It’s a concierge app that my team and I built over a few months, and we needed…

Bringing new audiences to a 100+ year-old accounting firm — The Vision PriceWaterhouseCoopers provides accounting services to Fortune 500 companies. They’re seeking innovative solutions to diversify into new audiences and industries. My team was hired to explore problems small business owners face and how to leverage PwC’s expertise to solve them. The Problem On average, 75,000 small businesses close per year. The reason is…

Tearing down the Wall of Bras and dismantling the Industry Sizing Status Quo — The Vision We’re setting out to change the way women think about their boobs. Too long, women have been told their bra size is wrong. We’re here to celebrate body positivity and provide a service that enables women to feel their best selves. The Problem Women who wear bras daily struggle to shop for…