May 5A Rejected Modern Love EssayI wrote this essay with the New York Times’ Modern Love column in mind. After it was rejected, kindly I must add, I sat on it, unsure what to do. But the memory of this time kept coming back to me, kept reminding me how circumstances can shift, suddenly or…Modern Love7 min readModern Love7 min read
Jun 13, 2017Taking the Holocaust Survivor to the Holocaust MuseumMy grandma is not one for reflecting. There are so many other things she’d rather be doing: cooking, baking, eating, asking you if you’re hungry, making you food anyway, watching daytime soaps. But when it comes to reflecting, true reflection on the past, particularly on the year between 1944 and…Holocaust7 min readHolocaust7 min read
Jan 11, 2017Tools for Copywriters (It’s Not Cheating)I wanted to put together a collection of sites I use in the process of copywriting. While much of the work happens in my head, there are plenty of tools I rely on along the way. Please: steal, pilfer, enjoy. Thesaurus // thesaurus.com This site is the obvious choice, but…Marketing3 min readMarketing3 min read
Jul 5, 2016The Exclamation Point RuleThe Exclamation Point Rule is simple. Every writer gets three exclamation points to use per year. Three. Not per page. Not per project. Three per year. Exclamation points are powerful when used sparsely, but obnoxious when overdone. Why? Because exclamation points create noise. And when it’s already so noisy, you don’t need more noise to be heard. You need surprise, delight or something just totally, unbelievably different.Writing1 min readWriting1 min read
Jul 18, 2014When not at work, let’s not work An argument against the side project — In a recent post, Nate Archambault makes a rather compelling argument for the side project. I’m hoping to do just the opposite. Here’s what Nate writes: If you’re a creative person, you can’t afford to not work on a side project. Side projects satiate creative mind in a way that…2 min read2 min read
