5 Times Celebrities Made for Brilliant Brand Advertising
Celebrities make money. The money-making in this case is twofold: they have a built-in audience that makes money for brands, and they get paid to appear in advertisements. Take a look at some of the most brilliant brand advertisements backed by some of the biggest names.
5. Beyoncé’s Pepsi campaign
From Super Bowls to commercial ads, Beyoncé has a long history with Pepsi.
She first partnered with the soda giant in 2002, at the height of her Destiny’s Child fame. Following the release of her debut single, she starred in a short commercial that featured her buying a can of Pepsi from a vending machine while “Crazy in Love” played in the background. She went on to star in a couple more Pepsi commercials until 2013. Her superstardom locked in place, this final endorsement also helped cement Pepsi’s place as a celebrity product.
4. Jake Paul — all the time
No one shills out product quite like YouTube superstar Jake Paul, who frequently advertises for his own merchandise. Within his own videos, he spends a decent amount of time upselling whatever product he will be releasing next. Paul and his friends are frequently shown wearing their merch. He models it on Instagram and Snapchat, and he markets it throughout his comedy videos. He is a walking, talking commercial. He lives and breathes his own brand. Jake Paul is one of the strongest brand influencers on the market. He has built his career around using his influence to advertise his own brand, and he even helped build an agency that connects advertisers to influencers. In fact, he has been the subject of criticism for advertising so directly to his young fanbase.
3. Shaquille O’Neal is almost everything
Over the years, Shaquille O’Neal has become more recognizable from his TV and commercial appearances than his years spent in the NBA. In a recent interview, O’Neal admitted that he has made more money since retiring because of his varied celebrity endorsement deals. This might sound crazy, but no one gets more commercials than Shaq. From Carnival to Comcast, O’Neal has appeared in commercials for over a dozen different brands.
2. Audrey Hepburn resurrected
In 2014, Dove Chocolate used CGI to recreate the iconic actress, Audrey Hepburn. Since Hepburn passed away in 1993, she did not make money off this ad, but she certainly made money for the brand.
The commercial takes place in a high-definition, ultra-colorful version of what looks like a classic movie. The CGI version of Hepburn sits in a stalled, crowded bus and flirts with a nearby limo driver, all while eating Dove chocolate.
1. All the celebs in this Alexa commercial
During Super Bowl LII, Amazon aired an advertisement wherein their Alexa lost her robot voice, forcing them to enlist celebrities to fill in for her.
The commercial featured several large names from all over the entertainment industry, including Jeff Bezos himself. Other celebrities included were actress Rebel Wilson, actor Sir Anthony Hopkins, rapper and singer Cardi B, and TV chef Gordon Ramsey. The ad was so effective, it won USA Today’s 30th Ad Meter, and Amazon released another ad playing on the same idea featuring comedians J.B. Smoove and Leslie Jones.