Another example is when entrepreneurs say things like “We are like Uber for massages,” or “We are like WhatsApp for enterprises” or “We are like Slack for families.” By definition, framing a business this way is likely not based on a fundamental insight. Many competitors (some known and most unknown) have also probably considered these ideas. When I hear a pitch like this, I begin to imagine René Girard is sitting in the room with me.
Finding Billion Dollar Secrets
Mike Maples, Jr.

What about when you’re building “MySpace for college campuses”?

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