Most of the flavors are not designed to make money. They are designed to keep Nabisco’s competitors from making money. They occupy space on shelves in grocery stores that otherwise would go to Keebler or Pep Farms or whoever.
Nabisco uses extortion to place these throwaway products: If a retailer doesn’t put the made to fail swiss cheese flavored oreos on their shelves, they don’t get any of the oreos that people want to buy.
A year or two goes by and Safeway and other big retailers push back — these pseudo oreos are not selling, stop making us carry them! Nabisco says, OK, fine, no more swiss cheese oreos, but these new monterey jack oreos will sell, trust us. The clock starts over, and Nabisco continues to win the battle for shelf space.