…Zipcar truly lies — you probably book the car from home, so you’ll probably book it via your phone. And then you’ll use all those brilliant features of the internet that cars don’t naturally have — an understanding of identity, payment and a sense of location. It’s from that interplay a beautiful and powerful service is born that makes thousands of cars in thousands of locations yours to spin up as a software engineer might spin up an EC2 instance.
…we understood that the right place for a light control is just where you want to turn on the light. The light is the thing. The service layer is the switch. And the service layer sits wherever it makes most sense for the person, with the relationship between the two clear and simple.