Transformation Catalyst at Tribo
MY GREATEST BELIEF
Encourage, lift and strengthen one another. For the positive energy spread to one will be felt by us all.
WHAT I DO AT TRIBO
I’m the Tribo Gringa. Since I live and study in Atlanta, Georgia, I am co-leading Tribo’s Commercial operations in the United States, helping to expand Tribo’s impact in the world.
“Authentic. Brave. Inspiring” — those are the most common words I hear people use to describe me and I am so proud of myself for that. But how did I get here?
Well, I was born in Belo Horizonte, Brazil, and at the age of 9 I started playing tennis competitively. The sport helped me build my personality and values, which up to this day help guide my life: resiliency, hard-work, and passion were some of them. Early on I stood out, winning nation-wide tournaments, and at the age of 15, I left home to study and train tennis more seriously at IMG Academy (one of the world’s biggest and most renowned sports academy in the world). I was so young and the year abroad was extremely tough. I missed my family and friends and the warmth of Brazilian culture. But that was one of the most important years of my life and a turning point, when decided I wanted to play tennis and attend an American University for my undergraduate studies.
Going to the US for a better education and for the opportunity to keep competing in my sport became my mantra and main goal. After IMG I came back to Brazil to finish High School and I kept training and studying hard. All of my effort paid off — I was accepted at Emory University and at Georgia Tech for a Dual Degree program, where I chose to pursue a B.A. in Economics & Mathematics at Emory and a B.S. in Electrical Engineering at Tech.
In 2013, I moved to Atlanta, and then it begun the most transformational and challenging years of my life. I can barely relate now to the Bruna who boarded to Atlanta that year. Even though some characteristics remain, such as my persistency and drive towards my goals, most of who I am is quite different now.
For starters, I am not a tennis player anymore. After one year playing tennis for Emory I found myself very unhappy and tired of the sport and in turn I had to face one of my biggest fears: of being a quitter. How challenging that was. Tennis had been a part of me. I was “Bruna the tennis player,” and now, what would I be?
Thankfully, I found the strength within me to quit what was not making me happy and allowed myself, for the first time, to be imperfect, just to learn that embracing imperfection is one of the greatest human virtues.
That sudden change in my life allowed me to open my mind and my heart for other experiences and made me a more complete human. I started getting touch with my own needs and dreams and in a search for who I was I even joined Emory’s cross country and track & field teams for 2 years, where I found great joy and met my best friends who are my Atlanta family now.
Most recently, in October of 2016, as I transferred from Emory to Tech in order to keep pursuing my Dual Degree and start taking Engineering classes, I got myself involved with entrepreneurship by bringing the Junior Enterprise Movement to the US. What a ride.
Starting my own Junior Enterprise (Prime) and founding the American Association of Junior Enterprises (JE USA) gave me the opportunity to lead and inspire a business for the first time. And I fell in love with people and leadership development. Nothing else gives me more joy than seeing people grow alongside me.
By helping Tribo expand in the US, I hope to bring transformational experiences everywhere and to everyone. I see so many young talents struggling to find who they are and what they love and ultimately that is what I want to change. By giving youngsters just like me the opportunity to grow and become conscious leaders, I believe we can really change the world.
MY FAVORITE BOOK
This book is one of my favorites because it so human. Agassi is able to maneuver through his tennis career and be so real about it. He touches on deep subjects such as life purpose and happiness like no other book I have ever read. Regardless if you are or have been a tennis player, this book has the power to make you question your life decisions and really rethink — am I doing what makes me happy?
MY FAVORITE QUOTE
“I am the master of my fait, I am the captain of my soul” — William Henley
Let’s talk! Reach me at email@example.com :)