Bizdev Bookshelf

A collection of books that helped me developing my own business

It's easy to lose yourself in the middle of so much information when digging in a new subject. Starting and running a business, for instance, is one of the most covered topics and one of the hardest to find meaningful content. Knowing that, I want to share with you the books that really helped me to learn important things about business and product development. Hopefully they can make for you as much as they made for me.

Business and Marketing

  • The Personal MBA, Josh Kaufmann
    This is really where you want to start when reading about business development. Josh studied a lot of material from the most worldwide famous MBA courses and put together in this compilation. Very easy to read, as every section is decomposed into small topics. A great start.
  • The Lean Startup, Eric Ries
    The Lean Startup is a methodology to transform new ideas into profitable products. Widely used by a lot of startups and companies, it's the default approach to the modern product development. Everything that we do at CODELAND is based on the Lean Startup.
  • Rework, Jason Fried, David Heinemeier Hansson
    To actually start a business and profit you need less than you think. Rework's message clearly shows that. A really quick read which can give you a lot of insight on how to do real business and how you don't need to worry about everything. Keep it small and lean.
  • Remote, Jason Fried, David Heinemeier Hansson
    From the same authors as Rework, Remote is a great book about remote team management. It's really convenient to have the possibility of not commuting to an office everyday, and here is great content about how to make remote workers really be able to get work done from the confort of their home or preferred place. Not to mention that not having an office can make you save a good amount of money when starting a business.
  • Jab, jab, jab, right hook, Gary Vaynerchuk
    Gary is an inspiration as an entrepreneur and puts a lot of passion in everything he does. His latest book, JJJRH, covers how you do marketing and relashionships on social media in the days we live in. A must read for everyone in charge of posting anything to a company social profile.
  • To Sell is Human, Daniel H. Pink
    Selling is not about closing a deal and getting profit, but all about helping people to satisfy their needs. You need to understand that in order to be able to give the best offer you can to your customers. Daniel gives a fresh new look at the selling proccess in To Sell Is Human. Even if you think you're not directly involving in sales, it's worth reading. Sooner or later you'll realize you're always selling.

Product Design

  • Universal Principles of Design, William Lidwell, Kritina Holden, Jill Butler
    Design not necessarily is about the looks of something, but rather on how it works. When your work involve any kind of product or service, it’s important to know the fundamentals of it, and this book gives you pretty much everything you need to start with. 100 concepts of design, explained and illustrated.
  • Change By Design, Tim Browns
    When developing a new idea, it's really easy to find yourself without any inspiration or cornered with something you're stuck on. Change By Design introduces the idea of Design Thinking, a human-centered approach to problem solving that helps you develop any idea in a more creative way.
  • 100 Things Every Designer Needs to Know About People, Susan Weinschenk
    Designing something purely based on aesthetics may not work so well as you think it does. In this book Susan explains the psychology behind every piece of design content you will want to know when creating something, from images to text.

These 9 books were really helpful for me and gave me great insight on how I work with my business, my coworkers and my clients. I hope they can help you on with some new point of views on how you do business too. Do you have any recommendations on great books about business? Let me know at!

I’m an entrepreneur from Brazil, and you can find me on Thanks for reading! If you liked this article, it would mean the world for me if you could scroll down a bit more and recommend it ;)

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