Hum, I think a proportion of our posts should be to exercise some transparency, to let readers see through the Internet blind-glass. I don’t think we need to be exaggeratedly show off all details on our lives like Gary’s doing. Sharing too much on us is also like dropping an ink cloud. It’s more important to share what is essential. What readers’ can’t buy is time.
Readers (and buyers) are interested in themselves first. Is it something from us that could impact them or a new information, an explanation don’t matter.
Since last week, I start my blog post with
“What do they wish or need to learn that I know”
Ok, then I write less :( Not sure it’s a win for me.
… Maybe I should write on this :)