Bruno De Poorter

…ng, or writing a spec to make sure you have captured the team’s consensus and plan in written form. I often found that producing a good write-up took longer than the meeting itself. And often it means collaborating with people on your extended team — getting their feedback, sharin…

…eels ownership over the spec and everyone has had input and been able to suggest and promote ideas. The best product managers coordinate the key decisions by getting input from all team members and are responsible to surface disagreements, occasionally break ties, and gather consensus (or at least ensure that everyone commits to a plan) when decisions get made. It’s not about building what the product manager thinks is right. This isn’t to say that product ma…

…sion, but it only matters if you can ultimately help the team get to a point where you can ship it. Great product managers understand the very tricky balance between getting it right and getting it out the door. Teams should always be testing, trying out the products, and listening to early feedback, but at so…