Channels to Test Customer Demand

Validate Your Ideas Before You Build

Bryan Landers
May 7 · 2 min read

You’ve got an idea for a product, service, app, or startup. Time to build it right? Nope! Wrong. It can be a counterintuitive experience, but you can test the demand for your idea before spending tons of time and money on it.

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I’ve been enjoying a YouTube series from no-code pioneer and Founder of Apps Without Code Tara Reed. She got over 200 emails from interested customers for a new app idea after a single post on a Facebook group. And after following up with that initial customer list, she earned over $2k before completing or launching her app. It got me thinking about other ways to find potential users, but my Google searches didn’t turn up the definitive list I was hoping to find.

So, here’s a handy list of channels you can use to drive traffic to a deliverable made to test demand. Shout it out if I missed anything in the responses or tweet me.

Channels

Your Network

  • Email
  • Twitter
  • LinkedIn
  • Facebook
  • Phone/SMS

Communities

  • Facebook groups
  • LinkedIn groups
  • Slack workspaces
  • Reddit subreddits
  • Twitch
  • Forums
  • Marketplaces (Etsy, Gumroad, Ebay…)
  • Conferences

Ads

  • Facebook ads
  • Google ads
  • LinkedIn ads
  • Instagram ads
  • Twitter ads

Posts

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • Blog (Medium, your website…)

Crowdfunding Campaign

  • Kickstarter, Indiegogo…
  • Republic.co, StartEngine, Wefunder, SeedInvest…

Other

  • Email List
  • Guerilla user testing (at cafes, schools…)
  • Craigslist (better for user testing)

Passive

  • Google Adwords Keyword Planner
  • Google Trends
  • Competitor site traffic (comScore, Compete, Quantcast…)
  • Audience testing services

Deliverables

  • Charge money (the best test!)
  • Landing page or website
  • Email sign up
  • Survey (stick to past behavior only)
  • User testing
  • Customer interview

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