Good Enough

Be careful with the concept of “good enough”.

Early in the creative process, when learning and divergent ideas are the goal, it’s an excellent tool to keep you at the right level of quality and detail.

As a company value, it leads to only one outcome: good enough.

Mediocrity is uninspiring. Innovation lives beyond the realm of good enough.

Founders need to have a vision that can inspire and sustain the energy needed to execute an iterative process. Talented, creative people need to take pride in their work. They will not be motivated by good enough for long.

If you have doubts about going beyond good enough, look to the winners. The market rewards higher quality experiences.

Be sure what question you are asking when your answer is: “good enough”.