What Peach Is Missing

The biggest, stickiest social apps introduce a new medium, a new format — something that forces us to rethink the content we create and the way we share it. Most importantly, the product design of these apps change our behavior.

Tumblr gave us a way to share gifs, quotes, and other little snippets of content that wouldn’t have been sufficient for the blog posts that were popular at the time. We felt inspired to publish more frequently.

Twitter gave us the 140-character, text-only messages that initially felt so restrictive, we had to learn a new way to communicate and a new language grew organically within it (RT, HT, @mentions, etc.) Tweeting was easier than blogging and so we did it more.

Pinterest made curation as simple as a single click, and the resulting collections added up to something truly inspiring — a living garden of aspirations. Combined with the utility of bookmarking, the never-ending, image-centric grid made exploring content so efficient, the word ‘addictive’ became a common adjective to describe the experience.

Instagram filters made our boring iPhone photos interesting and turned everyone into a photographer curating interesting things in their own lives. The visual medium bridged language divides and allowed the world to connect around shared interests.

Snapchat introduced disappearing photos and the message became more important than the quality of the medium. We felt a loss of inhibition and a wild, fleeting moment of creation that didn’t yet exist was born. The product’s growth and usage stats show how successful it was at changing behavior.

Tinder, Meerkat, Whisper, Vine — these products all changed our behavior and pioneered new content types. They caught and rode technological and cultural waves.

I’m having fun playing with Peach, but I don’t believe it is a big, sticky app. It’s an amalgam — a mashup of features from other popular social apps.

A feed of messages like Twitter/Facebook/etc.
Magic words are like Slack commands.
Draw like you can in Snapchat.
Swipe between app screens like navigating in Snapchat.
Gesture (boop, kiss, etc.) to friends like poking on Facebook or yo-ing on Yo.
Record video in a grid like in Acapella or other Instagram/Vine apps.
Like and comment on posts like you can everywhere.
Post gifs like you can everywhere.

Imagine Peach as a custom iOS keyboard that lets you share out to Twitter. That seems more valuable because you gain some utility and then add it to your existing, larger network.

It’s the early adopters in Peach that are currently making it interesting.

Is the community interesting enough to retain those users lacking the introduction of a new medium or defining feature?