Ah, one of my favorite subjects! Since medium is a very design/dev related community, I’ll have to also throw in a suggestion for Braun watches. Dietrich Cubs with Dieter Rams as an advisor originally designed their first series of watches in the 80s, that hold up really well today.
If anyone is looking for a no frills, quartz watch, with a bit of design history - I’d always recommend a Braun watch over something in a similar price range.
Here is a look at one of their latest renditions of a classic model on a ceramic bracelet that I wrote — https://medium.com/minimalgoods/braun-bn0171-ceramic-watch-review-901548cce767