Sorry, I think I’ve missed something fundamental here: why do you want something to go viral?
JJ Knowles

Agree. I found myself wondering what laurels they are resting on to claim wisdom in the viral domain. Have they produced anything that’s gone viral?

Also found it interesting that their UX process doesn’t mention testing or research! Seems to be a common problem that UX is misunderstood for UI (making things pretty), and therefore missing large chunks of the entire process.

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