Raise your hand if you remember every single thing you’ve ever posted to Twitter, Facebook, and Instagram… since the beginning of time. — 99.9% of what the general public shares on social media will be inconsequential and forgotten, but if you’re a celebrity, athlete, musician, politician, or executive every single post could be a ticking time bomb. And in the current climate of heightened media awareness and sensitivity, you have an invisible target…

Arguably the best reality show out there, THE AMAZING RACE, is trying something new next season. The teams will be made up entirely of social media stars like Tyler Oakley, Korey Kuhl, Burnie Burns, and the magic dude whose all over VINE. Network TV seems like the antithesis of the…

As I mentioned in an earlier post, it’s not about being first, it’s about being better. This morning, as part of our digital campaign for BURNT, we got to witness first hand a new way of driving eyeballs to a campaign. Twitter invited Sienna Miller and Bradley Cooper to join…

My Facebook feed is full of graphics, videos, memes, you name it. It takes a lot to be a real “thumb-stopper.” Leave it to Robert Michael Murray to post something that really grabbed my attention and stopped my scroll: 5 years later, I’m still learning how to build a better…

Health and fitness is just as important as that conference call It happens to all of us. You get busy, a can’t miss conference call pops up, you allow another meeting to be scheduled, and you decide to “work late” and skip spin class. Work comes first. It’s just the…