Tailoring is key but maybe it can be pigeon holed too much? To me, Netflix has been both ahead of the game and falling behind because it has not piggy backed addons liked Amazon and Hulu. None of them, as far as Im aware have taken advantage of the candy bulk avenue offering a subscription for a selection of movie must haves-the junkety junk junk food-the gold that keeps movies theaters alive.
It may also offer new ways to encourage healthy eating by offering actual nutritional selections, but with a kicker. What if the movie you wish to watch cannot be activated without the numerical code found on the inside of a veggie dip munch package? Once opened people are much more likely to eat it since they are not leaving their seat.
Delivering a physical product in direct conjunction with digital services helps produce the illusion of interaction with the outside world and might an appeal direct to manufacturers for new products. Having a database on what junk food is consumed during which programs are being consumed may add another angle for efficiency to industries outside of but still connected to digital content?
As you can tell, I have no idea what in the hell is being blabbed, just enjoy brainstorming.