That Don’t Impress Me Much: Investor Insights on the Worst (& Best) Qualities of Startup Founders

Fatal Flaw #1: You’re full of it.

Warning signs: It sounds too good to be true… and it probably is.

Fatal Flaw #3: You’re missing something

Warning signs: A lack of soft skills, too much emphasis on one skill area (e.g. engineering)

Accentuate the Positive

I don’t want to sound all negative, so here are some positive traits that VCs looks for in founders. If you possess some or all of these qualities, your investor relationships are bound to blossom!



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Bryony Cooper

Bryony Cooper

Venture Capital investor and startup enthusiast, providing consulting and workshops for entrepreneurs and executives. Featured in ‘Dear Female Founder’.