A month ago i ran personal branding sessions in Sydney and Melbourne. Here’s how to improve your brand. When presenting go to the centre of the room, put your hands out with palms up, smile, and tell your story. When speaking to camera, lean in, smile, and pretend you are explaining something to your mother. At a business lunch walk up to a group of three or more and say “hi I don’t think we have met my name is …” Build a curated social media network and progressively add your voice to professional matters. Learn how to deliver to camera a short explanation of a complex issue. And when you do finally get to where you want to get to you will wonder what the fuss was all about: it’s not that hard. http://www.theaustralian.com.au/business/opinion/bernard-salt-demographer/want-to-improve-your-personal-brand-working-the-room-builds-confidence/news-story/a948cc3aea862ccb9133557bb48a8cd1