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Forming this kind of alliance scratches another fundamental itch. “Being accepted fosters a feeling of belonging, which is a basic human need,” adds William Swann, one of Bosson’s collaborators and a professor of social and personality psych…
“Ever tried. Ever failed. No matter,” he wrote. “Try again. Fail again. Fail better.” That is, knock yourself out, or let life do it for you. What program are you on?
If we want to lead, we need to make a choice between people and profits.