Learning in hindsight

Sometimes when I look back and analyze my experiences to see what I can learn (or if someone else flags the insight for me), I’ll feel a sharp pang of frustration, like what I learned was so obvious, how on earth did I not realize it in advance. For example learning via Project Borrow that people are last minute. Given the constant complaints about people in San Francisco being especially flaky, how could I not have realized this earlier?

It’s not very rational. Of course it’s easy to look back in hindsight and say that you should have realized XYZ rather than having been taught it as a lesson. Like when I learned about the power of loss aversion.

My cure for this annoyance is to realize that the insight, even if I subconsciously knew it, was never one that I could voice alone. It took a customer, acting in a very specific way, or someone with an outside perspective to render the insight describable (and more importantly, actionable).

But I’m curious, does anyone else feel this way? Or am I the only one to react so irrationally?

That’s all, this is a short post, I’m mostly curious what others think.


These are the things I muse about while building an on-demand rental & delivery service for outdoors recreational equipment. Check it out atwww.lastmingear.com.