Do you tell a story to sell a product? Or is the story the product? — These days, you can’t just sell a product. It has to have a brand story e.g. how did the brand come about, who are the people using it, is it sustainable or environmentally friendly? That’s also the purpose of marketing. It invokes emotions that people associate with the products. Advertisements…

Why it’s important to keep an open mind in the world of NFTs — In the past decade, I’ve been an early adopter of many new tech applications. While I’m often at the forefront of innovation, being early also meant that the actual use cases of these applications are still being figured out. This also means that I lacked the foresight to see what…

A multimodal spotlight for creatives and builders from the RTFKT community — Hey there, It’s Beetle, and I’m excited to share about an upcoming initiative that I’ll be working on with several others from the RTFKT community. Home Artifact3 aims to shine the spotlight on creatives, builders, and collectors from the RTFKT community. We talk about…www.artifact3.studio Artifact3, or ‘artifactory’, is a creative space meant to shine the spotlight on creatives, builders, and collectors in the RTFKT community. The name reflects our…

What will cause it to recover and what will it look like — This feels like the last crypto bear market bottom. In 2019–2020, the consolidation went on for over a year, and having sat through that, I’m seeing some similarities with the current NFT market. Note: I’m specifically referring to the NFT market, and current market sentiments. It is still dependent on…

On falling and getting back up — I found my cadence and was cruising. Everything went as expected, getting into rhythm and pushing the gears up a notch each time. It felt smooth, too smooth. You know what they say about being hit real hard at the most unexpected moments? Yes, those thoughts crept in but I…

Why I’m doubling down on my positions — If you’ve been reading my articles, you know I’m optimistic about NFTs for several reasons. Specifically, I believe it will lead to new applications, widespread adoption, and act as an invisible social layer. However, a recent fiasco during the bank runs has cascaded into pain and fear among broader markets…

Kudos to those who are sticking around — The public’s sentiment towards NFTs has hit rock bottom as they are widely considered to be scams, ponzi schemes, and overpriced pictures of monkeys. The collapse of FTX made it all worse. …

5 Lessons To Remember — 1. Don’t fight the market. During the last market downturn, I tried to stick to my dollar-cost averaging plan, but I entered too aggressively. By the time I finished my dry powder, the market continued to head a leg lower. This time around, I learned to accumulate slowly, recognizing that the market can remain irrational…

The myth behind “majority wins” and why sometimes, it pays to be a contrarian — Zebras stay in packs because there is safety in numbers. From a survival standpoint, this looks more intimidating and, statistically, there’s a better chance of survival if a pack of lions attacks — only the weakest one gets taken down. Like many other social creatures, we appreciate safety in numbers. The Crowd Wisdom