My Interview With Sal Di Stefano Part I

I had the incredible opportunity to speak with MindPump host Sal Di Stefano on the phone about a number of different topics in the health and wellness field. For those of you who don’t know, Sal (@MindPumpSal on Instagram) was a personal trainer for years at 24 Hour Fitness and he along with his co-hosts Adam Schafer (@MindPumpAdam) and Justin Andrews (@MindPumpJustin) have one of the top fitness podcasts out today. I connected so much to MindPump’s philosophy from the start because they talk about all the things in fitness/health/wellness that most of these big companies and sponsored athletes don’t want to talk about. When Sal made a post on his Instagram about being available for interview, I knew I had to jump on the opportunity. Sal doesn’t know me from a hole in the wall and still gave me an opportunity to speak with him on the phone for a good 30 minutes. I’m super grateful for the conversation we had, and I got the idea to write up some articles on our conversation from one of my clients.

One of the first things I asked Sal about was optimal exercise programming and how MindPump has been so successful selling their programs. We talked about the ins and outs of programming (frequency is the key) but what stood out to me most was his knowledge of business. “Authority” was one of the words he used to describe getting people to buy into what message you are trying to convey. Authority, in this sense, means a variety of things including: Consistency of information, entertainment, originality and interaction. When we talk about training, fitness and wellness, the best way to gain authority is to stay active on social media. Sal talked to me about the importance of using the Instagram Story feature to show in real time the kinds of things you’re doing with clients, with your own training etc. We talked about how entertainment can be a game changer because it really reels your audience into learning more about you. MindPump does an excellent job with this on the podcast. They typically start off just having a conversation and it leads into Sal, Adam and Justin telling these hysterical stories. The same entertainment factor can be brought to Instagram, YouTube and other social platforms. At one point during our conversation about gaining authority, Sal asked me if I knew what “ABC” stood for. I told him no. “Always Be Closing”. He explained to me that there should really be no limit when it comes to interacting. How asking people to share your info and tag you on social media platforms, tell their friends about you, and even offer certain services for free or at a discounted rate can really help your authority grow in a major way. Sal shared a lot of great information with me (some I won’t share because I will be using these techniques) and I don’t know if I’ve ever gotten such valuable information in such a short period of time in my entire life. At least I can’t think of any off the top of my head.

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