Generating leads for your SaaS business
Not an easy task at all even if you have visitors on your website.
Doing SEO, PPC advertising and content marketing are few sure shot mediums of getting visitors on your website but visitors are not always qualified leads.
Some visitors came to your website through search engines searching for something, which you may not have at all and some couldn’t find the right content on your website, which they are looking for.
So for conversion you need to have a content discovery tool like scrap.me FAQ and Testimonials tool so that visitors will be able to find the right content.
Also you need to lure the visitors to give their contact details to you like CTA buttons.