BSH Home Appliances Group will soon begin to launch new apps and digital services with a focus on giving people entirely new experiences under the BSH Werkstatt name. These digital experiments will be aligned with BSH’s mission to improve the quality of life at home and help BSH to explore new market opportunities for our brands.
We are using this name to set appropriate expectations with consumers that BSH Werkstatt apps and digital services will be experimental, may change, or shut down if we learn that they do not meet the expectations.
BSH Werkstatt will also frequently collaborate with universities on academic research studies and also open-source some of its work.
You can find more information about BSH Werkstatt here, you can also follow @BSHWerkstatt on Twitter.
