
Instagram is a lot like Medium in the sense that it rewards high levels of activity. The more you post, the more followers you tend to attract. This isn’t a bad thing, but it can be tricky for artists who dedicate days or weeks to a piece.
… quickly becomes crowded. If you want to stand out, you have to give people a reason to follow you. Users are much more likely to follow the “pointillism” guy or the “gunpowder art” guy than they are the “sculptor/painter/engraver”.
…enty of websites out there that are shouting about how Instagram is the next big thing for artists. You want your work to be seen? Forget galleries and exhibitions — all you need is a decent photo, a poetic description and plenty of hashtags.