As designers we spend a lot of time trying to persuade people to see things our way. Specifically when presenting work and getting buy in for designs and design decisions. One’s overall experience in the industry counts for a lot; we end up amassing a lot of knowledge from past work and projects. Unfortunately though, when we use this knowledge to inform design decisions, which we communicate to project stakeholders, sometimes they just don’t care. This is very common when you have a client or stakeholder that thinks you’re there to simply do what they ask. While it might be true that “everyone is a designer” — that doesn’t mean everyone is qualified to make design decisions.
Although the design is perceived by our senses (vision, touch, hearing), it is immediately processed by our brain. As designers, we have to understand how to create experiences that go hand in hand with how the human brain evaluates them. While being a designer, you have the power to control the human mind during and even beyond the interaction with the product.