James Buckhouse

Born on horseback, active in the art world, wrote a book on fashion, used to make movies for DreamWorks and Black-Ops @Twitter. Now: Design Story @Sequoia.


Story Map

Rise from pixel-pusher to a product visionary with a new type of design document called a “story map.”

What is a story map?


Turn your Medium post into an 8-page mini-book with one sheet of paper


I wanted a way to give someone a favorite Medium post as a physical object. Like a mini-book, but without the…


Human Experience Design

Pixels and the Human Condition

Neck deep in the design of a black-ops project — the type of project where you don’t talk about it until it’s done…


Friends and Strangers

Nearly every day I paint a portrait of a stranger.

I always ask first, snap a photo for reference, and then paint back in my studio. I do it to as a…

Publications edited by James Buckhouse

#DesignStory is a process to unify your team, entice consumers, delight investors and intrigue the press through strategic story.

Style interface

Latest Story

Night music

A place to stash your reference materials. Open to all  

Latest Story

How to win a grant

How to create a color story

Apply cinematic color theory to your app, product, or startup.

A global fellowship of artists


Inside Sequoia’s Creative Lab

One-by-one tomorrow’s most compelling designers have started to march through the doors of 3000 Sand Hill Road to join me for short-term, fast-paced, one-on-one…


Story Map

Rise from pixel-pusher to a product visionary with a new type of design document called a “story map.”

What is a story map?


Pull the dawn from the night

How to lead a creative life


Between the raunch and pomp but before the terror, court life in France made today’s rock-n-roll lifestyle…


Unicorns vs. Narwhals 

Spoiler: Narwhals f*$king ship


In tech there are unicorns and there are Narwhals. You can become either or both. Forthwith, I break it down:


Night music

My first time playing cello


Halfway through the party, the host brought out her cello. This was a family party, with kids running from the backyard into the…


#DesignStory

Story, design and startups.


To celebrate crossing the 100,000 views milestone, here’s a year’s worth of posts organized into three sections about story, design and startups.

Top Stories

  1. Story Maps: A story map is a new type of design document that shows the big idea of your product experience at a glance.