Sam MesquitaLush and Brand Purpose: the Case for the DefenceAs Trott, Sutherland, Hoffman et al line up to bash the new Gillette advert (which is, to be fair, a bit shit), the usual list of previous…4 min read·Jan 16, 2019----
Sam MesquitaHave Pepsi just made the worst Ad of all time?A look at the competition1 min read·Apr 6, 2017--1--1
Sam MesquitaWhy isn’t there a news source that is literally only facts?So this happened on my Facebook news feed a couple of weeks ago…4 min read·Feb 17, 2017----
Sam MesquitaShare and Enjoy: Douglas Adams and the Amazon EchoI was trying to work out why this story about the Amazon Echo reminded me of Douglas Adams.2 min read·Jan 9, 2017----
Sam MesquitaVR Has Already Had Its ‘Jurassic Park’ MomentEvery new entertainment medium has a moment when it announces itself to the world. A moment when every member of the audience understands…2 min read·Dec 10, 2016----
Sam MesquitaThe Accelerating Pace of Technical Change is (Probably) BullshitIn my industry, we see crap like this all the time.2 min read·Nov 30, 2016----
Sam MesquitaFirst postsHow people respond to arriving on a new social network1 min read·Sep 18, 2013----