Go to the profile of Buffer
Buffer
Simple and powerful social media scheduling, publishing & analytics! Buffer helps you share to Instagram, Twitter, Facebook & more.
TOFU, MOFU, BOFU, KPI, terms that have no meaning to us earthlings.
Peopleunit
1

Hello there, so sorry! We could have been clearer about those terms.

  • TOFU: Top of the Funnel
  • MOFU: Middle of the Funnel
  • BOFU: Bottom of the Funnel
  • KPI: Key Performance Indicator

Hope this is useful and thanks for the nudge :)

Alfred

  • Go to the profile of Buffer

    Buffer

    Simple and powerful social media scheduling, publishing & analytics! Buffer helps you share to Instagram, Twitter, Facebook & more.