Heya Gareth Crawford, thanks for the comment. Yeah, we ourselves also thought there is best time to post on social media and even did a study on it until we came to this realization.
Oh, it’s great to hear that the Buffer algorithms have been choosing the right time for you! Do you use the optimal timing tool regularly to refresh your schedule?
Know your demographic, break it down into segments by network, and know it out the park!
I couldn’t have said it better! Like you said, I think our audience will influence when it’s the best time for us to post (and even what to post).
Thanks again, Gareth!