I like the theory you used of Features and Benefits; it follows to Harvard’s “jobs to be done”…
Phil Wilton
11

This is great, Phil! We have actually explored the concept of Jobs To Be Done recently and are using our findings to guide our product development and marketing.

Yeah, I agree that the functional (filling a need) angle is a great approach, too, especially combined with emotional appeal and social belonging. I definitely experienced all those when I bought my Macbook Air and iPhone 😄

Thanks for sharing your thoughts, Phil! -Alfred

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